Carlsberg have interesting trick up it’s sleeve for their beer advertisement. Carlsberg just did it again. Carlsberg is using trick that put “real” people in the middle of the action and pull a prank on them. Does this one work ?
I feel that the advertisement do bring out the advertisement copy and really put the friends in a stress test. From the moment they stepped out of the car to the point they took the $300 Euros to save their friend. It’s no easy task!
But the advertising mechanism works, when you are exposed to it, you will keep asking yourself : what will I do in the same situation ?
Credits go to the Belgium agency from Publicis Duval Guillaume Modem